Sign & Digital Graphics

April '20

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S D G M A G . C O M • A P R I L 2 0 2 0 • 3 1 Many of her clients are feeling nostal- gic and going with either wood or metal. But carving wood doesn't give the crisp and clean lines like carving PVC or HDU. "We really like to specialize in wood and metal signs because you can take a simple logo and make it look more eye catching or take a busy logo and make it more simplistic and unique at the same time," Neathawk says. "No two signs are really alike. I sit and talk with a customer to see what they are envisioning. If you can think it, we can create it. But your sign is the cover of your business and people judge a book by its cover as much as they say they don't," she says. Neathawk says that what sold her on the ShopBot CNC was that company's product and their customer service. ShopBot walked her through how to set the machine up and "gave me the confi- dence I could do it." She adds, "if you don't try, you'll never know, and you'll always wonder. I like to try and say, at least I tried. I haven't failed at this." Friesen says that CNC routers are easier to oper- ate than they were even five years ago. Most shops are used to working with graphic design, which makes the "transition for them easier because they are used to how graphics work and the software side of it. Usually that is where a lot of people see their learning curve the steepest." Laguna Tools offers software tutori- als on its YouTube channel and will send a technician out to spend two to three days onsite training the customer on the machine. They will run the machine with them, showing them how it all works and then teach them how to maintain it on a daily, weekly and annual basis. The tech- nician will also detail how to machine different materials using the router. According to Neathawk, the sign business is a great community where everyone helps each other. "In essence we are all competitors, but there is plenty of work for everyone to have and everyone is different and offers something different," she adds. SDG Images courtesy of KC Custom Signs. 4' x 8' $ 279 SYSTEMS FROM /MON *LIMITED TIME BASED ON APPROVAL FEATURES INCLUDE: SIGNMAKINGCNC.COM

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