Sign & Digital Graphics

April '20

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3 6 • A P R I L 2 0 2 0 • S I G N & D I G I T A L G R A P H I C S S o, you've mastered the art of the vehicle wrap, found some prod- ucts you like using and even figured out how to cope with irregular surfaces and overlaminates. Can your wrap tal- ents find some use in other applications, from walls and walking surfaces to more unconventional objects? Consider a project done at the Uni- versity of Virginia Children's Hospital in Charlottesville, Virginia. A Savannah, Georgia-based team of designers and printers transformed a physical therapy room into an interactive forest scene straight out of the adventures of Lewis and Clark, using colorful vinyl wrap on walls, ceiling tiles and flooring. Use your creativity on non-traditional wrap jobs Versatile, long-lasting and weatherproof wrap products mean a world of options when it comes to non-vehicular wrap jobs. Installers have been able to wrap arenas, walking areas, brick walls and even shoes and sports equipment. Here's how to expand your wrap business. B Y A N D Y S T O N E H O U S E Andy Stonehouse is a freelance writer based in Greeley, Colorado. Lucinda Lumley Zittrouer, director of wide-format printing with Savannah's Kennickell Group, partnered with Stephen Nottingham of Frendesign to create the work, using Orafol's Orajet films and an HP Latex 3500 for most out- put, and even printing directly on ceil- ing tiles with a flatbed printer. She said the project was a unique opportunity to show the remarkable versatility of wrap applications. "Typically, we do a lot of wall murals, and it's rare that we get to cover every square inch of an indoor space," she says. "It took a lot of prep work, over a year's worth, but our part was really the easy part." Or, what about a custom wrap job on more than a dozen pairs of women's high-heel shoes, for the Krewe of Muses,

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