Sign & Digital Graphics

April '20

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3 8 • A P R I L 2 0 2 0 • S I G N & D I G I T A L G R A P H I C S pool is drained, the wraps can be easily installed and they look awesome." Adrian Cook, marketing manager with 3M's Commercial Solutions divi- sion, says even sidewalks and pedestrian surfaces can be wrapped, which can be useful for large gatherings such as con- ventions and trade shows—adding a tex- tured laminate on top to provide traction. "And one of the more unique outdoor applications is street furniture, which can include benches, utility boxes and streetlamps," Cook adds. For those appli- cations, 3 M offers graffiti-proof over- laminate products, plus wrap materials suitable for concealing and camouflaging wireless equipment. "3M has a unique solution that com- bines our 480mC Envision Print Wrap Film and the 8590M Anti-Graffiti Matte Overlaminate to blend the equipment into the surroundings, such as a brick wall, while allowing the signal to pass through with minimal insertion loss," Cook says. "This application will become more pop- ular as 5 G networks are expanded and the public demands higher aesthetics." Matt Braswell, East Coast techni- cal sales specialist with Arlon Graphics, says wrap products are now commonly seen at sporting arenas, from stadium walls to goalpost pads or kickboards and baseboards at hockey games, as well as applications such as barricades in con- struction zones. "I'm also seeing entire roofs being done a lot more, at buildings near air- ports, or corporate headquarters," he says. "I fly in and out of Atlanta all of the time and it's something you can see from 1,000 feet—and it's a flat surface that can be done easily." Braswell, who comes from an installer background, said sign professionals do have to learn some of the limitations of the product, so they can properly set cus- tomer expectations. "Raw, untreated and unpainted wood doesn't work, as it transfers moisture and it's easy for a wrap to come loose," he says. "Also, we've had difficulty with EIFS (exterior insulation finishing sys- tem) cladding, which is basically painted foam—it's very hard to tack to that sur- face. Also, high-moisture areas, some- where with no gutters, where water rolls Print and design teams from Savannah, Georgia, used wrap technology to transform a drab physical therapy unit at the University of Virginia Children's Hospital into an interactive play space. Floors, walls and even ceiling tiles were printed. Walls and coun- ters at commer- cial businesses can be given extra high-visi- bility flair with vinyl wraps.

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