Sign & Digital Graphics

April '20

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4 4 • A P R I L 2 0 2 0 • S I G N & D I G I T A L G R A P H I C S S ign companies are bringing augmented reality into sign planning to speed up the complicated and involved pro- cess—and their customers can envision the results without touching a wall, ceiling or floor. They simply need a laptop, tablet or smartphone and the right digital platform or soft- ware solution, plus a few other planning tools. The result— they can see the sign in life-size form. "One of the cool things is you can use augmented reality to visualize what the sign will look like on the wall," says Augmented reality can simplify and speed up the sign planning process B Y S H E L L E Y W I D H A L M Shelley Widhalm is a freelance writer and editor and founder of Shell's Ink Services, a writing and editing service based in Loveland, Colorado. She has more than 15 years of experience in communications and holds a master's degree in English from Colorado State University. She can be reached at or shellsinkser- Jason Hutty, vice-president of sales and marketing for PAM Wayfinding, a navi- gation company for iconic venues with offices in the United States and Australia. "Doing it in a virtual environment makes it much, much faster and much more enjoyable." PAM Wayfinding builds the entire digital platform for planning signage that effects every phase of the design- ing process, saving time and making the next steps easier and more accurate, Hutty says. In the past, the documentation of floor plans, the messaging and the sign schedule used to be written up in a spreadsheet prior to signage fabrication. Planners used to have to physically walk the site and mark the loca- tions of signs, identify where to place new signs and take a few photos that then had to be downloaded and collated into a signage plan. "The problem with that is you're carrying a heap of stuff, and it's very slow," Hutty says. "The designer has dozens of sheets of paper and a camera full of photos and… that gets very tricky; it's very easy to get it wrong." Digitally Locating Signage Now, the plans can be compiled digitally to iden- tify the location of current signage and help users visu- alize what new signs will look like in the space and if the positioning, images and colors are correct, Hutty Australian company PAM Wayfinding presents a design laptop-mockup for signage wayfinding options. Clients can plan sign content and make digital mockups of signs as they go, using a destination dictionary to ensure consistency. Taking Planning into the Future

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