Printwear

2020 Sublimation Report

For the Business of Apparel Decorating

Issue link: https://nbm.uberflip.com/i/1223535

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a-e-mag.com • printwearmag.com Spring 2020 • The Sublimation Report 25 Top 10 Sublimated Products Sold: Mugs/Drinkware . . . . . . . . . . . . . . 68% Awards and Plaques . . . . . . . . . . 63% Apparel . . . . . . . . . . . . . . . . . . . . . 60% Name Badges . . . . . . . . . . . . . . . 56% Bag Tags . . . . . . . . . . . . . . . . . . . . 52% Mousepads . . . . . . . . . . . . . . . . . 48% Signage. . . . . . . . . . . . . . . . . . . . . 45% Desktop Accessories . . . . . . . . . . 44% Holiday Accessories . . . . . . . . . . 44% Home Accessories . . . . . . . . . . . . 44% Top 5 Sublimated Products Sold MOST: Awards and Plaques . . . . . . . . . . 22% Mugs/Drinkware . . . . . . . . . . . . . . 19% Apparel . . . . . . . . . . . . . . . . . . . . . 18% Name Badges . . . . . . . . . . . . . . . 11% Photo Panels . . . . . . . . . . . . . . . . . 4% Where Sublimated Products are Sold: Corporations and Businesses . . . 65% Athletic Associations or Clubs . . . 52% Education Institutions . . . . . . . . . 47% Government Institutions . . . . . . . 30% Retail Outlets . . . . . . . . . . . . . . . . 27% Photography Market . . . . . . . . . . . 18% Pricing Methods for Sublimated Products: Multiple of Actual Cost . . . . . . . . 55% Perceived Value . . . . . . . . . . . . . . 40% Competitor Research . . . . . . . . . . 30% Double the Actual Cost . . . . . . . . 13% Supplier Suggestions . . . . . . . . . 11% Don't leave money on the table! For an in-depth dive into pricing methods for sublimated products, check out this article written by Jimmy Lamb, Sawgrass: http://aemag.ly/pricingpointers. MARKETS AND PRODUCTS EDUCATION/RESOURCES 52% of respondents were confident in creating sublimated products within 30 days of purchasing their equipment. 50% were confident in selling sublimated products within the first 30 days. Top 5 Learning Resources for Sublimation: Online Tutorials and Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70% Training Videos (YouTube) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61% Trade Shows. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52% Industry Publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48% Sublimation Product/Equipment Supplier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48% SR

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