Printwear

2020 Sublimation Report

For the Business of Apparel Decorating

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a-e-mag.com • printwearmag.com Spring 2020 • The Sublimation Report 27 events require vendors, and you need to be on the list. Do live shots of animals, rib- bons, and performances, then produce the product instantly. To search for events, do a Google search or contact the Chamber of Commerce. One of my personal favorites is car shows. These events draw thousands of people from all over the state with hun- dreds of cars. Owners put a lot of money and time into their vehicles. If you want to participate at these shows, you need to coordinate with the event sponsors. Car shows require a little more work on your part once you're in. One approach is to focus on the cars cruising in, get a few pictures at the moment of arrival, then hand the driver a ticket to come to your booth. There they may choose from plain prints to sublimation items. The key here is a great display. THE HOLIDAY NICHE Holidays are a must, but don't get tied to only doing Christmas ornaments. A lot of people miss out on Hanukkah, Kwanzaa, Greek Easter, and others that provide great opportunities to create per- sonalized products for people. A simple Google search can help you look up a holiday that may not be as familiar to you. Add the word "gifts" to the search, and it brings up thousands of ideas and images for you to start marketing to. Car shows draw thousands of people from all over the state with hundreds of cars. Personalize products for the vehicles as well as offer to decorate items live at the shows. IMAGE COURTESY AARON MONTGOMERY Holidays are a must, but don't get tied to only doing Christmas ornaments. A lot of people miss out on Hanukkah, Kwanzaa, Greek Easter, and others that provide great opportunities to create personalized products for people. IMAGE COURTESY JENNIFER FOY OF UNISUB

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