Printwear

2020 Sublimation Report

For the Business of Apparel Decorating

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30 The Sublimation Report • Spring 2020 a-e-mag.com • printwearmag.com P icture this: It's a brisk morning in St. George, Utah. The fields are prepped and ready to begin the annual boys' President's Day baseball tournament. As the team runs out on the field in their bright and edgy red digital camo jerseys, you can't help but notice the pink-spotted logos and numbers. What in the world is making them pink and spotted? When the logos and num- bers were heat sealed to the camo jersey, the heat re-activated the dye-sub inks in the fabric, and they bled through the heat- transfer vinyl (HTV). In the past 10 years, the garment decorating industry has seen a rise in demand for polyester and polyester- blend garments. From sports uniforms to performance wear, consumers want the durability, stretch-ability, and soft feel of polyester. As the popularity of polyester grows, the issue of dye migration is front and center for today's garment decorators. Applying heat during the application pro- cess can cause the dye in polyester to bleed through heat-transfer vinyl or plas- tisol inks when screen printing. By Danny Marcario Danny Marcario is a strategic account manager for Groupe- STAHL, located in Sterling Heights, Michigan. He has more than 20 years' experience in the decorated apparel industry. His territory is in the western United States. You can reach him at danny.marcario@stahls.com. In the past 10 years, the garment decorating industry has seen a rise in demand for polyester and polyester- blend garments. ALL IMAGES COURTESY STAHLS' APPAREL Decorating Dye-Sublimated Know the challenges before they arise

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