April '20

For the Business of Apparel Decorating

Issue link:

Contents of this Issue


Page 10 of 68

8 P R I N T W E A R A P R I L 2 0 2 0 8 P R I N T W E A R A P R I L 2 0 2 0 BUSINESSWATCH Alternative Apparel Says Goodbye to Virgin Poly ATLANTA—Alternative Apparel an- nounces a "pledge to the planet" and a commitment to replacing all virgin polyester with 100% recycled polyester in manufacturing starting this year. The company is focusing on "high-quality, luxuriously soft apparel that will remain in your closet for years to come," according to Alternative's senior marketing manager Kevin Miles. He adds, "Even more, we want our processes and materials used in manufacturing to have minimal impact on the environment." The conversion to recycled polyester begins this year, with completion esti- mated for some time in 2021. According to the company, prices of apparel blanks will not change. "An increased number of consumers are cognizant of the need to protect the environment, and they want to do what they can," Miles says. "But gener- ally, they don't want to pay more. While it is not an easy or inexpensive swap for Alternative Apparel to make, the brand will not raise prices to cover the cost of the conversion." In 2019, Alternative Apparel kept the equivalent of 1.2 million water bottles from heading to landfills by using recycled poly. While the company is proud of what it's achieved to date, Miles says there is more to do. He adds, "We'll continue to raise the bar and look for meaningful changes to reduce the im- pact on the environment." As a result of the switch, some style names will change. For example, the 50/50 vintage jersey fabric will be known as eco vintage jersey. INDUSTRY UPDATES LOS ANGELES—BELLA+CANVAS launches FAM 2.0, the second edi- tion of content for its online course, Fashion Apparel Masterclass (FAM). FAM 2.0 is a new three-lesson module that includes video lessons on three relevant topics, along with interactions, downloadable resources, and ready-to-use selling tools. Highlights from the new module include updates to the dynamics affecting the promotional products industry and a look at the difference between premium and faux premium garments. For more information, visit ISSAQUAH, Wash.—SanMar Corporation launches an updated ver - sion of its online platform, now named Design Studio. The newly released studio features a drag-and-drop interface. An evolution of the company's previous platform, Design Center, the new interface better allows custom- ers to create, customize, organize, and share marketing materials faster and easier, according to the company. For more information, visit Hanes Earns Two Awards for Corporate Social Responsibility in Latin America and Caribbean WINSTON-SALEM, N.C.—HanesBrands earns two awards for its attention to Corporate Social Responsibility in Latin America and the Caribbean. The company receives the 2019 FUNDAHRSE Seal and the CEMEFI award. The Honduran Foundation for Corporate Social Responsibility (FUN- DAHRSE) issues the FUNDAHRSE Seal, and 2019 marks the ninth consecutive year Hanes has earned the distinction. The foundation recognizes Hanes for its work in the following categories: corporate governance, employee relations, environmental sustainability, responsible marketing, supplier standards, com- munity relations, and public policy. The company offers free care to its employ- ees in the region, and its Honduran education initiatives provide adult continu- ing education and extracurricular tutoring for children in public schools. The Mexican Center for Philanthropy presented Hanes with the CEMEFI award, making it the seventh time the company has received the award. Hanes says the organization awarded the company for promoting "a more equitable, supportive and prosperous society" throughout Latin America. The company earned the award for initiatives like its back-to-school program, which has been in operation in the Dominican Republic since 2008. The program distributes school kits to children of employees and to those who at- tend public schools in communities where the company operates. To date, the company has donated 106,000 kits, which include a backpack, notebooks, and other needed supplies that help children be successful in school. "All of the programs that our CSR and human resources teams jointly create and manage are designed to provide our employees, their families, and the citizens of the communities in which we operate the necessary tools to help elevate their quality of life," says Teddy Mendoza, HanesBrands senior man- ager of corporate social responsibility for the Western Hemisphere. News continued on page 62

Articles in this issue

Links on this page

view archives of Printwear - April '20