April '20

For the Business of Apparel Decorating

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Page 29 of 68

Welcome to the PRODUCT HIGHLIGHTS section where each month we offer you resources to en- rich and expand your business with great services and products from our advertisers. 2 0 2 0 A P R I L P R I N T W E A R 2 7 on your speed of placing the com- ponents, this should allow you to print both front and back of each side of the jersey (four locations total) in two minutes or less. If you find that placement on the jerseys is slowing down produc- tion, consider a heat press with an integrated laser alignment system to speed up the process or add a stand-alone laser system to the current press being used. While this may seem like many considerations, it's quite easy when you have the right tools for the job. Team decorators that spend the time to figure this out, can enjoy a business segment that many printers turn away because of the headaches associated with not doing it correctly. PW Josh Ellsworth is the VP of sales, dealer channel for Stahls'. He deals in the sales and implementation of heat applied, apparel decorating systems with a core focus on customiza - tion. He has experience in mass customization for apparel; production, sales, marketing and business development with a background in social media marketing including videos, blog development, and social networking. He also delivers educational seminars at trade shows around the world and regularly contributes articles to trade publications, like Printwear magazine. Zach Ellsworth is the strategic product manager for Stahls'. In this role, Zach develops channels and partners for CADCUT (heat transfer vinyl) sales. Zach also deals with business development for the company, catalyzing the adoption of heat printing technology through education, consul - tation, and connecting the proverbial dots.

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