April '20

For the Business of Apparel Decorating

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STORM CREEK Storm Creek participates in the community through a multi- pronged approach including employee volunteerism, donations, and partnerships with foundations. The company holds an an- nual warehouse sale dubbed Shop for a Cause in which Storm Creek donates a portion of each customer purchase to founda- tions such as The American Cancer Society, Feed My Starving Children, The Ronald McDonald House, and Tee it Up for the Troops. Employees also offer up their time through volunteer work to more than 30 nonprofit causes across the country. More recently, the company became a busi- ness member of 1% For the Planet, an organization that encourages busi- nesses and individuals to support en- vironmental solutions through annual membership and everyday actions. WHY DOES THE COMPANY CHOOSE TO CONTRIBUTE TO THESE ORGANIZATIONS/ PROJECTS? "As a family-owned busi- ness, the owners are extremely pas- sionate about giving back to the com- munity, so naturally they wanted the company to embrace that same phi- losophy," explains Derek Waters, di- rector of brand experience. "Nonprofit organizations play a key role in solv- ing many critical challenges facing our communities and our planet. Through the power of apparel, Storm Creek (can) make a significant impact on our environment and community alike." WHAT ARE THE LONG-TERM GOALS OF BEING PART OF THESE ENDEAV- ORS? Waters says Storm Creek aims to be "a leader in making our world a better place, whether that's by helping the needy, giving to disaster relief, supporting the disabled, or improving the environ- ment." "The decision to join 1% For the Planet comes from our com- pany's increased commitment to sustainability throughout our product line," adds Waters. Overall, Waters says the company's driving goal is to connect with nonprofits who will put "our dollars into action in or- der to create positive solutions to the complex environmental problems of our time." WHAT DO YOU HOPE YOUR EM- PLOYEES AND PEERS LEARN FROM THIS? "Our hope is that (our employees) are able to live their best life and have the opportu- nity to give back by working at Storm Creek," Waters com- ments. He adds that every em- ployee is encouraged to volun- teer through paid time off for the community charity organi- zation they are most passionate about. "We hope that we can be an inspiration to other small busi- nesses as well," says Waters. BROTHER INTERNATIONAL For the third consecutive holiday season in 2019, Brother donated to Helping Hand Home for Children. Helping Hand Home for Children is a residential childcare agency in Austin, Texas. It pro- vides a space for children healing from physical, emotional, and sexual abuse, as well as neglect or abandonment. During the most recent holiday season, the company helped raise $2,500 for the organization. WHY DOES THE COMPANY CHOOSE TO CONTRIBUTE TO THESE ORGANI- ZATIONS/PROJECTS? "Participation and support of charities like this is what Brother is all about," explains Loren Waldron, senior manager of corporate communications at Brother. "We try to be at the side of the community and our partners in a meaningful way." Waldron adds that in addition to annual contributions to Help- ing Hand Home, the company conducts a variety of community projects focused on environmental conservation, health and wel- fare, and educational support. WHAT ARE THE LONG-TERM GOALS OF BEING PART OF THESE ENDEAV- ORS? Waldron says "To achieve the long, successful future of Broth- er, we believe that we should help realize a sustainable society and consider how to help solve social challenges. Our mission statement is to live our 'at your side' promise and simplify and enrich the lives of our customers, employees, and communities. " WHAT DO YOU HOPE YOUR EMPLOYEES AND PEERS LEARN FROM THIS? "Social responsibility is a shared value at Brother," Waldron con- tends. "We are socially and environmentally responsible citizens, supporting local communities and employee involvement in chari- table and volunteer activities in an effort to create positive change." 2 0 2 0 A P R I L P R I N T W E A R 3 1

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