April '20

For the Business of Apparel Decorating

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2 0 2 0 A P R I L P R I N T W E A R 3 5 POLYCONCEPT NORTH AMERICA (PCNA) As a lead-up to the 2019 holiday season, employees from Polyconcept North America (PCNA), a promotional products supplier that operates Trimark, do- nated four school buses of toys during the annual 96.1 KISS FM Stuff-A-Bus event. Stuff-A-Bus benefits the U.S. Marines Toys for Tots program. A group of 25 employees, including CEO Neil Ringel, delivered more than 1,300 toys as part of the event. Similar to other industry organizations, the company also partici- pates in the 1% For the Planet project, donating proceeds of sales of its EcoSmart collection to eco-conscious initiatives. WHY DOES THE COMPANY CHOOSE TO CONTRIBUTE TO THESE ORGANIZATIONS/PROJ- ECTS? Regarding Stuff-A-Bus, PCNA's marketing content specialist Brian O'Gara says the company chose the project because "it's a great cause that benefits our lo- cal community." With the company's eco-conscious initiatives, O'Gara contends that "big change begins with small steps." WHAT ARE THE LONG-TERM GOALS OF BEING PART OF THESE ENDEAVORS? For Stuff- A-Bus, the company says it plans to participate again this year, and that 2019 was reportedly one of the most substantial donations raised. Commenting on the EcoSmart program, O'Gara says, "At PCNA, our EcoSmart program is the driving force behind the actions we're taking to move our organization, and the promotional products industry, toward an eco-friendlier future." WHAT DO YOU HOPE YOUR EMPLOYEES AND PEERS LEARN FROM THIS? "When backed by organization-wide commitment, (these) small steps add up to real progress," O'Gara says. PW

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