April '20

For the Business of Apparel Decorating

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2 0 2 0 A P R I L P R I N T W E A R 3 7 Responsible apparel is about being ac- countable through all actions. Hanes Active- wear's VP and general manager Rachel New- man points out the shift in verbiage. She says, "I like that we are now talking about responsible apparel. We can get caught up on the word 'sustainable' and focus on one aspect regarding materials or manufacturing. Responsible apparel, to me, is the full gamut of a social responsibility platform. It's the communities we work in, the people we work with, it's our environment we need to protect—all encompassed together." Sources agree that responsible apparel means being mindful of their approach to sourcing and production of garments, and understanding the scope of their envi- ronmental footprint. Opposite: It's the responsibility of each business to reduce the impact of its products on the environment. (Image courtesy SanMar) Right: For shops looking for more responsible product options, they're encouraged to look out for third-party verifications like certifications and stamps. (Image courtesy econscious)

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