April '20

For the Business of Apparel Decorating

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2 0 2 0 A P R I L P R I N T W E A R 4 3 "All businesses can be more sustainable by simply considering the environment and ex- amining the waste produced in daily operations," stresses Matthew Yates, InkCups. Asking qualifying questions related to emissions and waste are key elements during this assessment, he adds. Kevin Shroba, Aurora Specialty Textiles Group, echoes this sentiment, "The type of shop will dictate what other sustainability practices are in place," he explains. Additionally, getting involved in the local community can be useful for these types of initiatives. Shroba points to Aurora's participation in the Green Connect Committee within the Yorkville Area Chamber of Commerce, which focuses on green initiatives. "While the businesses (in the chamber) are obviously different in products/services provided, the companies are able to share best practices." GETTING THE GEARS IN PLACE While there is a myriad of things a business can look at when it comes to sustainably, a few key components will help drill things down. Apparel Sourcing: Partnering with distributors and garment manufacturers that supply green-conscious blanks is a great way to help decorators keep their message of sustainability consistent. However, Hunt urges shops to do their homework before placing an order with an apparel provider who simply has terms like "ethical," "sustainable," and "green-friendly" tacked on their websites or promotional materials. "Ask for the certification papers from the company that supplies the products," suggests Hunt. "It's hard to know the truth out there, so do the best you can in working with companies that invest in people." organic.cotton FREE T-SHIRT (style 200) with online registration use coupon code: organic420

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