April '20

For the Business of Apparel Decorating

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Page 52 of 68

5 0 P R I N T W E A R A P R I L 2 0 2 0 B e green. We hear this all the time in business today. It's about taking personal responsibility for making the environment better, cleaner, and not reducing pollution. Sometimes this phrase can be associated with extreme positions, but in general, it is not as much as being extreme as it is being more con- scious about our impact on what we do personally, and in our business, and how that affects the environment—either posi- tively or negatively. Although I myself am not a tree hugger or Mother Earther, I am not one to intention- ally destroy our environment. For instance, I raise honey bees. Not because it's good for the environment (which it definitely is), or because the bee population is deemed to be dying out (which research shows there are problems), or for the sole purpose of saving the Earth (which it does help with pollina- tion), but because I enjoy it (plus the honey is delicious). Personally, I believe we are to be good stewards of the environment we live in. Not too many people intend to de- stroy life on earth. However, this awareness is a personal responsibility we need to be cognizant of what we do in our businesses and how that can and does affect our en- vironment. DTG, or direct-to-garment, in and of itself is a great garment decorating technique. DTG was originally developed to work primarily on 100% natural fiber shirts (e.g. cotton). You would obviously think that cotton in itself is 100% natural, which is true if grown au natural, but chemicals are often used to help insure faster growth and abundant crops. This has led some shirt manufacturers who are also more environ- mentally conscious to offer organic cotton shirts made with cotton grown from natu- ral seeds and do not use pesticides or other harmful chemicals. Many of these organic DOING THINGS GREENER Using DTG B R I A N W A L K E R

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