April '20

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38 • RV PRO • April 2020 rv-pro.com timely repairs so RVers can get back on the road, which is becoming increasingly important, according to Parris. "An older gentleman once told me, 'When you buy an RV, you have to have a sense of humor and get a little toolset so you can put a couple staples in and turn some screws.' But the younger generation doesn't share that view – they want it done now. They don't want to wait and they get frustrated quickly," he says. "They believe everything should be easy because many things today are easy. When an RV comes in for repairs and has to wait for an open bay, diagnosis, then sits for parts to arrive – and sometimes it's the wrong part when it's eventually delivered – is not a good way to conduct business, but if I can have the right facility and the right techs, I can say I've done my part." Technician training is largely conducted in-house by mentoring and on-the-job experience through shop foremen and veteran techs, says Dori Parris, who says the dealership also has a "QC" (quality control) stamp to make sure each repair and service is performed properly. Brett Parris adds, "By giving it the best we can do in service, it allows me to do what I really love – sell RVs." Sales, Sales, Sales The genesis of Parris RV's success is Brett Parris' sales-driven personality and Dori Parris' knack for operation and construction management. From the start, he says he had a handful of manu- facturers willing to get "onboard" with the new business because he had a good reputation. "I always tried hard to do a good job for them and represent them well," he says. "Being a partner is a big deal, because it's never all about 'me,' it's about 'us.' Without them, I don't exist, and without me, they don't exist." He also assumes marketing and advertising duties, as well as designing and updating the dealership's website with his attention for detail – when he's not helping the sales department. "I spend a lot of time taking turns and assisting our sales staff, as well as attending their sales meetings. People like to buy from a family-owned business rather than from a big corpo- rate dealer that doesn't even have an owner around. If someone comes in with a problem, I'll call the manufacturer myself and get it taken care of." Sales is part of the Parris family's DNA: their oldest son, Kyle, 26, sells RVs and is "really good at it." He started at age 16, washing trailers; Ryan, the younger son, at age 23, also is on the sales floor, selling RVs for the past three years; and the couple's daughter, Lauren, age 19, who is a sophomore in college, helps in the office part time. Two nephews, Kaden, age 24, and Cody, age 29, also are on the sales team, both having started at age 18. "They all love the business and using RVs," Brett Parris says. "And the boys all enjoy using toy haulers for their highly modified RZRs and UTVs. Not only do they love using them in the back country, they love selling them." Toy haulers have become big business – the dealership sold some 500 last year – because many of its clientele spend a lot of Parris RV is very much a family-owned and operated business. Pictured with Brett and Dori Parris (center) are (left to right): son Kyle Parris, nephews Kaden Parris and Kody Howard, daughter Lauren Parris and son Ryan Parris.

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