April '20

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40 • RV PRO • April 2020 rv-pro.com RV A F T E R M A R K E T TUCSON – Dometic's American oper- ation is a very different company today than it was just four years ago: It's much bigger, it's devoting more resources to new product development and it's working harder than ever to connect with its end customers. Those were a few of the takeaways from the company's first-ever "Dometic in the Desert" multi-day event in early February at the Loews Ventana Resort, where top company executives shared insights on new initiatives and products. About 140 people attended the invitation-only event, including members of the media, social media influencers, select dealers and dis- tributor representatives, Dometic team members, as well as a few other lead- ing-edge RV suppliers. Dometic executives said that with the absence of an RV Industry Assoc.iation trade show, they felt like they needed another avenue to be able to share the company's latest developments. "This is kind of an experiment for us," Dometic Americas President Scott Nelson acknowledged during his opening remarks to attendees. "We're anxious to see how this turns out." Nelson highlighted for attendees during the opening session the many ways in which the Swedish company's U.S.-based operations have changed since Dometic Celebrates Successes in the Desert The first-ever 'Dometic in the Desert' event allowed the supplier to share developments regarding new product launches and company initiatives. By Bradley Worrell Dometic brand ambassadors Kyle Murphy and Jody Morse, pictured on stage with their dog Sophie, talk about their experiences making use of Dometic products. PHOTOS BY BRADLEY WORRELL UNLESS OTHERWISE NOTED

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