April '20

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rv-pro.com April 2020 • RV PRO • 45 ident of Marketing Trey Miller updated attendees on the company's social mar- keting efforts. He noted that in recent years Dometic has worked to move closer to its customers with a "human-centric" marketing program that includes the use of real-life RVers who act as brand ambas- sadors for the company. T h o s e e f f o r t s h a ve p a i d o f f f o r Dometic, according to Miller, pointing to research that shows content from brand ambassadors generates seven times more consumer engagement than con- tent from company brands themselves. During his presentation, Miller invited Dometic brand ambassadors Jody Morse and Kyle Murphy to the stage to share their experiences with the audience of using the company's products while roaming the country with their dog, Sophie, in their 140-square-foot Airstream trailer. The couple said they appreciate the oppor- tunity to be able to share their feedback on Dometic products with company representatives. Other social media influencers and product end-users also took to the stage to talk about their positive experience with Dometic products, including the stars of the Discovery Channel TV show "The RVers" and members of the Mas- termind Council. The afternoon was capped off with product managers talking in detail about the company's most recent offer- ings as well as a small trade show where Dometic highlighted many of its prod- ucts, including portable coolers, venti- lation products, RV toilets, refrigerators and other appliances. Following the Dometic in the Desert event, Nelson issued a press release touting it as a success and indicating that the company is open to hosting similar future gatherings. "This event was the first of many events to come from Dometic in the following years," he said. "Guests were eager to learn more about Dometic, what we have to offer, and how we can best serve them. Dometic team members benefitted from networking with their industry partners and learning more about their needs and challenges. Overall, the event was a success and attendance was outstanding." Keynote speaker Jay Acunzo shares insights from his book, "Break the Wheel: Question Best Practices, Hone Your Intuition and Do Your Best Work" to a packed room of attendees during the first day of Dometic in the Desert. A Dometic representative (right) shares details regarding the company's climate products with an attendee during a mini trade show hosted by the company during its Dometic in the Desert event.

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