April '20

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60 • RV PRO • April 2020 rv-pro.com RV M A N U FA C T U R E R S C lass A diesels with a gross vehicle weight rating of 33,000 pounds or more appear to be holding their own in the marketplace – even as the overall Class A motorhome market was down by double digits in 2019. Data from Statistical Surveys showing that the niche heavy diesel segment was the only category of Class A motorhomes to end up for 2019 (if only modestly) was bolstering the spirits of some leading players within that segment as the new year began. Currently, representatives for some builders in this segment report they are benefitting from a strong economic tailwind for consumers looking at these luxurious motorhomes. Still, if the overall market for this niche product is somewhat flat this year (as many expect it to be), then the quest to gain market share will be more important than ever. RV PRO spoke with representatives for three leaders in this segment for their insights into how they plan to beat the compe- tition this year and beyond. Forest River's Berkshire on a Roll Tim Cunningham, national sales and product manager for Forest River's Berkshire diesel division line, says he has been pleased Heavy Diesels Holding Their Own The heaviest GVWR diesel motorhomes represented a small bright spot in an otherwise declining Class A retail market in 2019. By Steve Bibler

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