April '20

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rv-pro.com April 2020 • RV PRO • 67 Consumer demand for heated floors has never been higher. Give them Gold Heat, the RV industry's most luxurious—and easiest to install—electric radiant floor heat. What can 12 minutes of installation do for you? Learn more about our design customization, fast installation, and legendary support: 866-935-7782 Gold Heat ® The gold standard of electric radiant floor heating systems. 866-935-7782 goldheat.com GH RVPro HalfP 12min Final.indd 1 GH RVPro HalfP 12min Final.indd 1 2/10/20 1:43 PM 2/10/20 1:43 PM feel, and the emotion they have when they walk into the vehicle – because if it takes their breath away, if it inspires them when they walk in – that's the reason they're going to buy," he says. What sets TMC's brands apart from the competition? "The thing that makes us different is that we're Thor Motor Coach and we're the largest motorhome manufacturer in North America," Krider says. "I think the synergies between all the dif- ferent products allow us to offer features in coaches that other people don't. ... We're able to provide an experience that other people don't have because of our backside customer service, sup- port and, of course, our dealer base." The Road Ahead for Heavy Diesels Always passionate about the TMC product, Krider exudes a burst of optimism for the selling season. "We had a really, really strong Tampa Show with the Tuscany and the Venetian with the products that have that Studio Col- lection. I think retail consumers are responding to that because it looks and it feels different from what the market's been showing for the last 10 or 15 years," he says. As for goals for this selling season, Krider says, "We're looking at how we're changing the market with some of our interior con- cepts. I think that will allow us to show the market that not everything has to be as traditional as it has been in the past, and we can start thinking outside of the box a little bit because there are consumers out there that want out of the box." For his part, without going into detail, Forest River's Cun- ningham says that the Berkshire team "has identified some market segments we will strive to fill" for the coming model year. He expects to unveil these new brands in September during the Her- shey Show and Elkhart Open House Week. "The market seems to be strong; the outlook is bright," he says. "We recognize how we want to get to the next level Forest River Berkshire diesel motorhomes is going to rely on our dealer rela- tionships, our customer service and a high expectation of quality." Meanwhile, Fleetwood's Miller takes comfort in the fact that his company's heavy diesel product line is trending up while many of the competing product lines are generally recording declining sales, as evidenced by double-digit declines in 2019 in the nation's three largest markets – Florida, California and Texas. "Looking back to the past few years, we've been on a steady uptick," Miller says. "Each year we've progressed (by producing) what the market needs. In our core diesel lineup, we're getting a good report on our report card."

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