April '20

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76 • RV PRO • April 2020 rv-pro.com RV I N S I G H T Editor's Note: The RV Women's Alliance recently commissioned polling and market data firm Cairn Consulting to examine female employment in the RV industry compared to other market segments, while examining possible barriers to greater partic- ipation and steps the industry might take to increase employment diversity. A summation of the findings of the study are presented here. O rganizations that aren't embracing diversity in their workplace cul- ture are missing out. That's because Millennial and Gen Z generations are the most diverse and well-educated in American histor y, according to a Pew Research analysis using U.S. Census data. Thus, a diverse and inclusive workplace is imperative to attracting talented employees of all races, ethnicities, ages, and gender. Fortunately, the country has come a long way in terms of workplace diversity. However, there are still great strides to be made, as evidenced by the research com- missioned by the RV Women's Alliance and presented here. According to the U.S. Bureau of Labor Statistics (BLS), there are 77 mil- lion women in the civilian labor force, accounting for 47 percent of the total workforce. Women's participation in the U.S. labor force has climbed since World War II, from 33 percent in 1948 to 57 percent currently. Across different sectors, the represen- tation of women varies greatly, including only 29 percent of the manufacturing sector overall. By comparison, women comprise 48 percent of the retail trade sector, 51 percent in hospitality and 78 percent of the health care jobs. A first-ever analysis commissioned by the RVWA finds that the percentage of women in the industry lags that of the other industries. However, the study also finds that companies are looking at solutions to increase workplace diversity. Study: Women Underrepresented in RV Industry Figure 1 Women by Sector ■ Women in the U.S. workforce* ............ 47% ■ Women in manufacturing in U.S.* .... 29% ■ Women in the RV industry overall* .... 26% ■ Women in manufacturing in the RV industry* .............................................. 20% ■ Women employed at RV parks and campgrounds* .................................... 41% 50 40 30 20 10 47% 29% 26% 20% 41%

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