April '20

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86 • RV PRO • April 2020 rv-pro.com passwords to access a website maintenance account, rather than just one. And he says businesses whose data privacy is especially critical should consider investing in data leakage prevention software. RV businesses also may want to con- sider storing some data – especially credit card data – on a separate system that is completely disconnected from the internet at all times. Security experts say RV employees also should stay on the lookout for 'social engi- neering' ploys – a fancy term for when a hacker who forsakes the digital black arts, and instead tricks someone at an RV business into surrendering their digital crown jewels with a friendly phone call, or a seemingly innocuous email, requesting system information. Regular meetings, eNewsletters or memos about security vigilance also offer an opportunity for business owners to update their staffs about the latest smoke- and-mirrors in vogue among hackers. A popular hacker ploy lately, for example, is to regularly spam employees with mar- keting emails that seem to originate from a legitimate business, and include a handy 'unsubscribe' link at the bottom. Unbeknownst to the recipient, clicking the link activates an invisible download of malware to their PC or other computer device – software that can be used to steal IDs, passwords, credit card numbers, client data, and the like. "Look at the link, and see where it's coming from," Winkler advises. If users don't recognize the company, or the link seems hinky, don't click it, he adds. RV businesses also can hire IT secu- rity service providers like KnowBe4.com (www.knowbe4.com/), which specialize in training employees in computer security best practices. The company also will subsequently test employees surreptitiously with emails, phone calls and other ruses to verify that they are not falling for such tricks. Good news: Sophisticated artificial intelligence systems, like IBM's Watson pictured here, are tooling up to combat hackers. Security experts also suggest that busi- ness owners run any security solution they choose past their attorney or other designated personnel hired to ensure that any software used complies with all government regulations impacting RV businesses. And security experts say business owners also probably want to consider insurance, given that most general busi- ness insurance policies are often devoid of cyber-threat coverage. If all else fails, security experts say business owners should also consider a backup plan – just in case the RV business gets hit by a hacker despite all their efforts. There are, of course, other ways to fur- ther toughen the security and protect an RV business. However, at a certain point, security experts say RV business owners will prob- ably need to concede that internet security will never be perfect – only hopefully, just good enough. "Anybody who sells you 'perfect security' is a fool or a liar," Winkler says. "What security is about is risk management. The more you elevate security, the more you're raising the bar, and the more exponentially you're decreasing your risk." Some of the most sophisticated computer defense systems have been easily undone by employees using easy-to-guess passwords.

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