THE SHOP

May '20

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38 THE SHOP MAY 2020 cool thing about the huge Con- sumer Electronics Show (CES) in Las Vegas is that it has become the premier stop for vehicle makers and aftermarket manufacturers to show off their latest technologies. The Consumer Technology Association has done a great job of making CES the place to see cool cars, right behind the SEMA Show. Nine of the world's leading car manufac- turers—Audi, BMW, Daimler (Mercedes), FCA, Ford, Honda, Hyundai, Nissan and Toyota—and more than 150 vehicle tech exhibitors unveiled the latest in connected cars, self-driving vehicles and concepts. Products included the Mercedes Vision AVTR concept car, Audi's AI:ME and the stunning Sony Vision S. THE FUTURE OF AUTOMOBILES The Mercedes AVTR showcased what an electric car can be, with sustainable mate- rials used to manufacture the battery pack. It is also one of the first vehicles that blends the interior to the exterior (if that makes sense?). Photos do it more justice, but transparent materials take over the tra- ditional door area. According to Mercedes, the goal was to design a car that "prolongs the perception of its passengers" and to "create an immer- sive experience space in which passengers are able to connect with the vehicle, their surroundings and each other." In other words, a way to make the auton- omous experience more enjoyable. Meanwhile, Audi showed off the AI:ME. Audi touts the concept as a "third living space." Those who tried a demo used eye tracking to communicate with the Audi show car intuitively and have it order their favorite food, and a pair of VR goggles in the car allowed occupants to enjoy a virtual flight across a spectacular mountain landscape. The technology adapts virtual content to the movements of the vehicle in real time. Innovative vehicle technologies & car audio products were part of the fun. Going Mobile at CES By Brett Solomon A cool thing about the huge Consumer Electronics Show (CES) in Las Vegas is that it has become the premier stop for vehicle makers and aftermarket manufacturers to show off their latest technologies. The Mercedes AVTR showcased what an electric car can be, with sustainable materials used to manufacture the battery pack and an interior/exterior "blend".

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