Sign & Digital Graphics

May '20

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A dam Brown has always been a tin- kerer. From a young age, the founder and president of Milwaukee-based Sign Effectz, Inc. was interested in learning different technologies. Brown always had a passion for art and in high school he learned how to run horizontal milling and boring machines, took residential wiring and worked at an ornamental metals com- pany learning how to work metal. After high school he went to college to earn his associate's degree in commercial art. He knew he wanted to do something with his art skills and just happened upon a sign industry job that allowed him to work with pastels and charcoal, making render- ings and drawings by hand. When the owner of that company found out Brown had a background in fabrication and electrical, he moved to the fabrication side of the business. This was back before computers, when everything was hand drawn and then blown up on overhead projectors so the images could be copied onto large rolls of carbon paper. SHOP PROFILE Evuti of a Sign Effectz spans the gamut from metalworking to architectural engineering B Y P A U L A A V E N G L A D Y C H 3 0 • M A Y 2 0 2 0 • S I G N & D I G I T A L G R A P H I C S AFX, a division of Sign Effectz, started designing kinetic art, things that move in the wind or change dynami- cally. Image courtesy of Sign Effectz. Sign Shop Paula Aven Gladych is a writer based in Denver and has been covering the signage and graph- ics industry since 2014.

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