Sign & Digital Graphics

May '20

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Ryan Fugler is a freelance writer and former editor of Wraps maga- zine. He can be reached at rnfugler@gmail.com with questions or comments. T imes can become uncertain. We know this from all that has occurred over the past few months—a dan- gerous virus outbreak, an economic slowdown, a feeling of general fear and instability. It is difficult to combat what we don't fully understand. Sign makers are not exempt from this group. During normal days of operation, it can be tough to deal with moving deadlines, inaccurate shipping orders, adjusted revenue projections, increased pricing, and more. Throw in a worldwide pandemic and things can get cloudy very quickly. However, it is important to realize the strength of the industry and its many pieces that continue to build upon a successful foundation. The manufacturers, the sign makers, the consultants, the distributors—each have invested resources, ideas, and man-hours into the extensive array of signage we see all around us every day. Credit to each one of you, because it is not typically an easy day of work. Sign wholesalers know this fact as well as anyone. They are a touchpoint to almost every player in the industry, providing product, services and knowledge to a number of different customers. When looking strictly at channel letters, wholesale outlets can often supply the best range of products at a low price with the fastest and most reli- able delivery times. Wholesale sign veterans discuss critical questions about the channel letter market CHANNEL LETTER THE WHOLE(SALE) STORY B Y R Y A N F U G L E R 5 2 • M A Y 2 0 2 0 • S I G N & D I G I T A L G R A P H I C S Many national chains rely on wholesalers for their signage due to their service and dependability. Photo by Ryan Fugler.

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