May '20

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18 • RV PRO • May 2020 rv-pro.com RV M A N U FA C T U R E R S PALM SPRINGS, Calif. – Winnebago has always had something going for it that its competitors couldn't match: The Flying W logo and the name Winnebago are practically synonymous with RVing. In fact, there are those in the general public who use the name as a generic term for a motorhome. But if anything was made clear during the company's dealer meetings in mid- March, it was that Winnebago isn't about to live on its past glory. Instead, CEO Michael Happe has been given marching orders, to as he put it, "become relevant in the towable segment." Achieving those goals isn't just depen- dent upon the two major acquisitions Win- nebago made over the past couple of years that brought Grand Design and Newmar into the family. Those companies – known New Beginnings for New Beginnings for a Legacy Brand a Legacy Brand With recent acquisitions melded into the family, Winnebago sets about strengthening and investing in its flagship brand with an attractive towable lineup and redesigned motorized models to show for it. By Travis O. Pryor Winnebago CEO Mike Happe checks out one of his company's Forza Class A diesel pushers. A line of Winnebago Class B's sits on the lawn next to the tennis club at the JW Marriott Resort in Palm Springs, Calif.

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