RV PRO

May '20

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28 • RV PRO • May 2020 rv-pro.com RV M A N U FA C T U R E R S A s the COVID-19 pandemic swept across the country this spring, Newmar was faced with a choice: Scrap the annual dealer show at which the company unveils its next-year models or come up with another way to get dealers excited about its new offerings. The show originally had been scheduled for the Indianapolis Convention Center with the theme of "A Lap Ahead" – emphasizing how Newmar's growth over the past decade had put it near the top of the standings of the Class A motorhome segment. Keeping with the theme and building on technology, the manufacturer was able to pull off an online version of the show that may have had as much – if not more – impact than the planned show, given that many of the dealers viewing the presentation likely were cooped up at home or otherwise practicing social dis- tancing from customers and their own employees. Newmar Hosts Virtual Gathering For 2021, all Bay Star and Bay Star Sport models will be built on the Ford F Series Class A motorhome chassis. PHOTOS COURTESY NEWMAR CORP. The RV manufacturer takes its dealer show online as travel and businesses around the country face coronavirus restrictions. By Travis O. Pryor

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