RV PRO

May '20

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36 • RV PRO • May 2020 rv-pro.com From modest beginnings nearly 30 years ago, when the Coleman Co. sold off two of its business units to a group of its former managers, Airxcel has morphed into a holding com- pany for a powerhouse group of recognized RV brands. While the Wichita, Kan.- based company is perhaps most widely known for its Cole- man-Mach air conditioners, they represent just a fraction of the products the company provides for the RV industry, including other climate-control prod- ucts, furnaces, heating systems, water heaters, window shades and cooking appliances under the Aqua-Hot, Maxxair, MCD Innovations and Suburban brand names. Additionally, the company's Dicor division provides roofs, fiberglass-reinforced plastic (FRP) and custom composite panels for RV manufacturers, as well as many products for the aftermarket. While Airxcel's offerings are many and varied, they have a common denominator in that are all designed to "enhance the end-users' comfort and create an overall optimal experience," says Troy Nusbaum, Airxcel vice president of OEM sales. The company's commitment to R&D and innovation are reflected in its plethora of new offerings. "Over the past 12 months we have introduced and capitalized on numerous new product solutions that have shown significant excitement from not only our OEM partners, but end users as well," Nusbaum says. Among these, Suburban has launched a new line of Elite Series ranges, as well as the Elite Series Griddle for a flexible way of cooking outdoors. Separately, Coleman-Mach's new Quiet Series air conditioners are designed for quiet performance compared to the industry standard. Meanwhile, United Shade has added three new products: a cordless pleated shade, which eliminates cumbersome retention cords; the Zebra shade, a roller shade with alternating panels that allow transparency or light-blocking positions; and a value-driven roller shade that includes reflective material on the backside to help block UV rays and excess heat from entering an RV. Additionally, the company's Vixen Composites group has intro- duced several new formulations of its FRP product and pultruded panel solutions (to eliminate typical wood construction materials) that are finding favor with OEMs, according to Nusbaum. Meanwhile, Airxcel has expanded its product offerings with the acquisitions of Colorado-based hydronic heating systems provider Aqua-Hot Heating Systems and Italian supplier CAN S.r.l., which manufactures high-end cooking products for use in the galley and outdoor kitchen environments. Nusbaum says the company actively supports its OEM cus- tomers in several ways. "Airxcel is represented and supported by brand specific sales and support personnel that offer the utmost expertise. Rather than having 'generalists', each brand of Airxcel has product experts who support our OEM partners," he says. "In addition, we provide prompt support through highly trained service and auditing per- sonnel. Lastly, we have specifically created the Airxcel Business Development position to work closely with the OEM product managers, engineering and manufacturing teams to drive new innovations and solutions that enhance the end user's satisfaction." Privately held Airxcel employs about 1,400 people worldwide. Asked how the company evaluates its success serving OEMs, Nusbaum says, "There are many metrics used to define our success (market share position, revenue growth vs market performance, etc.) However, the Airxcel team is passionate about creating, manufacturing, and providing high-performance products that are safe, reliable, and ensure a positive experience at all customer levels. By taking care of those attributes, we are confident that we will experience many years of future success as a supplier to our industry." Powerhouse Brands Propel Airxcel to Success Airxcel showcased a variety of new aftermarket products during the NTP-STAG Expo (pictured) earlier this year. At the same time, the supplier has introduced many new OE products for OEMs.

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