RV PRO

May '20

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62 • RV PRO • May 2020 rv-pro.com RV A F T E R M A R K E T I n today's world, where many RV suppliers try to offer some- thing for everyone, Rieco-Titan takes the decidedly contrarian approach. It focuses on one product type – truck camper jacks – and does it well. "Jacks are all we do," says Doug Bakker, the Frankfort, Ill.- based company's operations manager. "We don't focus on a pile of other things, so when you call here looking for help, we don't have to be versed in every single item in your camper. We're pretty specific on what we deal with and it allows us to get people better answers to their questions." Bakker explains that every product that's assembled by the company is tested and inspected before it ships, and later – if there is a problem – it's resolved to the customer's satisfaction. "It's all about making sure the person who has our jacks has a good experience from the beginning to the end," is how Bakker puts it. "People still make mistakes, so there will be things that Rieco-Titan succeeds in the RV market by focusing on one thing – and doing it well. The King of Jacks By K. Schipper PHOTOS BY STEVE TOEPP/ MIDWEST PHOTOGRAPHICS Doug Bakker, Rieco- Titan's operations manager, is pictured with the company's assortment of truck camper jacks in the company's warehouse. Product specialization has proven to be a winning strategy for the Frankfort, Ill.- based company.

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