May '20

For the Business of Apparel Decorating

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8 P R I N T W E A R M A Y 2 0 2 0 8 P R I N T W E A R M A Y 2 0 2 0 BUSINESSWATCH Gildan Forms Three-Year Partnership with Beale Racing Team MONTREAL—Gildan announces the launch of a multi-year partnership with the Beale Racing team. The agreement features Gildan as the primary sponsor while also providing visibility to the company's American Apparel, Comfort Colors, and Prim + Preux brands. As part of the partnership, Beale Racing will advertise Gildan's brands on cars, uniforms, and all merchan- dise during 30 plus race events across the United States. "We are excited to partner with Beale Racing once more to strengthen the visibility of our brands and continue to position our apparel as a preferred choice in the motorsports industry," says Mike Hoffman, president of sales, marketing, and distribution, for Gildan. "We are proud to be associated with a highly successful and respected team, and I look forward to a win- ning partnership." According to Gildan, the sponsorship helps bolster the company's mar- keting and sales objectives to drive growth and awareness in its imprintables and retail apparel divisions. "For many years, Gildan has been a trusted supplier for our team," states John J. Beale, owner and driver for Beale Racing. "We are thrilled that Gil- dan chose to partner with us again to promote its brands to our fans." ROQ International Expands in U.S. VANCOUVER, Wash.—ROQ International, a manufacturer of machin- ery and equipment for textile printing, digital textile printing, and packaging, announces the official launch of ROQ.US. The company says the new arm of the manufacturer is designed to serve its North American partners. Founded in Portugal in 1984, the company has grown its footprint in the U.S. and greater North America over the last three decades. ROQ International says the unveiling of ROQ.US, the North American branch's web- site, aims to provide a "creative sanctuary and benevolent slingshot for the community to come together and amplify what it means to be in the direct-to-garment and de- sign space." "This opportunity to work with our partners to build a meaningful move- ment has been incredibly inspiring," says Ross Hunter, president of ROQ. US. "Being able to support and share the adventure with those we serve is a cornerstone of what fuels us each day." BSN Sports Grows Midwest and West Coast Footprint DALLAS—BSN Sports continues its growth with acquisitions in the Midwest and on the West Coast. The company announces the acquisition of Kansas-based Nill Bros. Sports and Athletics Unlimited (AU) in California. Based in Sacramento, AU is a team supplier whose customer base includes both California and Nevada, with a 30-year history in the region. Nill Bros. is a Kansas City, Kansas-based team dealer who serves Kansas and Missouri. With the Nill Bros. agreement, Randy Nill, president and CEO at Nill Bros. joins BSN as a branch manager. "It is the right time for Nill Bros. Sports to merge with BSN SPORTS, which has a platform that allows our Sales Profes- sionals to grow competitively in this marketplace and serve their customers now and into the future," comments Nill. "We look forward to becoming part of the BSN SPORTS family, many of whom I have known for many years." In California, AU CEO Jordan Rasmussen states that his company has "always taken pride in our commitment to investing in our people and in our customers and believe—without equivocation—that joining forces with BSN SPORTS is consistent with this philosophy." With the agreement, Rasmussen says AU now has access to BSN's "unparalleled resources," while maintain- ing its foothold in the region. ColDesi Unveils Demonstration Facility for DailyJet 4060 Printer TAMPA, Fla.—ColDesi announces the opening of the DailyJet 4060 Dem- onstration Facility in Tampa, Florida. The company says the facility showcases the machine's capabilities in screen and digital technologies. "With the Daily-Jet 4060 we have a pricing and performance breakthrough," comments Mark Stephenson, director of marketing at ColDesi. "It's tens of thousands of dollars less than comparable systems and that gives the highest ROI and the lowest inception costs." Currently, the Florida facility is the only location in North America offering comprehensive demon- strations of the Bihong DailyJet 4060, according to ColDesi. The company says it recommends the technology for business models such as high-volume DTG shops, team and sports apparel printers, and pre-digital screen printers. Demonstrations are available by appointment on Fridays starting at 10:30 a.m. ET. PW

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