May '20

For the Business of Apparel Decorating

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BUSINESS MANAGEMENT Your Personal Business Trainer Vi n c e D i C e c c o Myths and Reasons to Hire a Business Coach …AND, WHY YOUR SHOP NEEDS A TRAINING PLAN If these three scenarios describe your shop, well, bless you and keep on keeping on. You don't need a business coach (at least not today). For the rest of us, let's dispel the myths and help you find someone who will train you in the skills needed to succeed. MYTHS DEBUNKED Myth #1: Business coaches are way too ex- pensive. I could never afford one. One of the most under-utilized, federally funded government programs available to business owners today is offered by the U.S. Small Business Administration (www.sba. gov). Small Business Development Centers ( provide a vast ar- ray of technical assistance to small business- es and aspiring entrepreneurs, and there are nearly 1,000 locations across the nation to receive business advice and guidance for lit- tle to no cost. Another SBA resource is the SCORE program—an acronym for Service Corps of Retired Executives, a nonprofit group comprised of more than 13,000 vol- unteer business counselors throughout the U.S. and its territories. All of SCORE's ser- vices are absolutely free. Besides the U.S. government resources, many Chambers of Commerce and/or lo- cal business associations offer, from time to time, affordable classes and workshops on how to run and grow a company success- fully. And, I know of at least one business trainer that tells his clients they should ex- pect to realize 100% payback in profit dol- lars within 90 days of the conclusion of one of his training programs ( Myth #2: Even a good business coach won't know enough about the decorated apparel industry to do me any good. I've found that several business owners (in T here is not one world-class athlete who expects to achieve stardom without the guid- ance or advice of a coach. The same goes for every elite recording artist, movie actor, and CEO of a Fortune 500 company. In fact, the decision to hire a business coach for personal and corporate goal-fulfillment is becoming more mainstream than ever, and it could be the smartest business decision you'll ever make. There are several misconceptions about hiring a business coach, loosely akin to urban leg- ends. Some people won't consider working with a business coach because they are unsure of what they'll get out of the experience. Some fear spending money without guaranteed results. Certainly, the fear of the unknown has frozen many a business professional into doing pre- cisely nothing. Consider whether any of the following situations apply to your business: • Your entire sales team is performing at a high level and all aspects of operations are highly productive and motivated • Your business can set goals and follow plans religiously to achieve them on time, and on budget • You have a crystal clear vision of where you are going, have enjoyed a minimum of 500 percent ROI on your investment in training and development in yourself and your em- ployees, and you think anyone who hires a coach is a wimp 1 0 P R I N T W E A R M A Y 2 0 2 0

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