May '20

For the Business of Apparel Decorating

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2 0 2 0 M A Y P R I N T W E A R 1 9 tantly, you are interested in managing that particular category with the intention and additional efforts to increase your profits. If you tell me that I should run to be- come healthier, I will agree with that. But I also know with 100% certainty that I will not be running. Not today, not tomorrow, not next week – not ever! So, I would need to look for other oppor- tunities for ways to improve my health, which could include counting calories, increasing activities in other ways, im- proving the quality of the food I eat, or avoiding carbs, all of which are also potential ways for me to improve my health. By understanding the various ways you can increase your profitability and then apply- ing your levels of opportunity and interest to them, you realize where to focus your time and efforts to build your business so that it will have the greatest impact in the shortest period of time. And that, my friend, is the definition of working smarter, not harder. PW Jennifer Cox is the president and co-founder of the National Network of Embroidery Professionals (NNEP), a professional organization for apparel decoration business owners. NNEP supports the success of NNEP members with best practices, ideas, sources, solutions, volume-buying benefits, and services. Cox was recognized as a Top 50 Small Business Influencer and Community Choice Leader by Small Biz Trends in 2013, is recognized as one of the industry's "Most Creative Thinkers," and repeatedly ranks in the top 40 on the industry's "Power List." Reach her at or go to If you make or sell decorated apparel, THIS embroidery and apparel decoration trade show is for you! May 1-2, 2020 Cobb Galleria Centre Atlanta Atlanta, Georgia Hotel Reservations: 800-866-7396 FREE Training and Demonstrations by Exhibitors Register online at WWW.EmbroideryMart.COM $20/person* for both days; NNEP members/no charge NNEP membership is NOT required to attend. O U R Register Today * Anyone entering the e xhibits and classrooms must be registered and at least 14 years old. Find Customers, Keep Customers, and Make Money NNEP shows you how! 800-866-7396

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