May '20

For the Business of Apparel Decorating

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Page 24 of 68

2 2 P R I N T W E A R M A Y 2 0 2 0 2 2 P R I N T W E A R M A Y 2 0 2 0 EMBROIDERY Erich's Embellishments tion of garment and thread often allows them to reduce overall stitch densities without losing the desired look. These re- duced densities mean that each piece takes less time to stitch while at the same time benefiting from a softer hand and becom- ing more comfortable to wear. NOVELTY KILLS COMPARISONS TO THE ORDINARY Presenting something new; whether a new type of garment, a decoration style uncom- mon in your area, or even something so simple as decorating in an uncommon lo- cation, proves your willingness to innovate as well as your dedication to creativity and increasing the visibility of your customer's brand. Keep in mind that your work doesn't have to be new to the world, just new to your customer. In fact, the best way to ad- dress novelty is often to find the junction between something your customer knows

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