May '20

For the Business of Apparel Decorating

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Page 26 of 68

2 4 P R I N T W E A R M A Y 2 0 2 0 2 4 P R I N T W E A R M A Y 2 0 2 0 HEAT PRESS Pressing Matters J o s h & Z a c h E l l s w o r t h To be Redundant BUILDING REDUNDANCY FOR AT-HOME BUSINESS Here are the answers we provided to those heat printing businesses that were looking for help building redundancy for survival. HAVE A WEBSITE(S) TO TAKE ORDERS One of the biggest challenges businesses faced during the pandemic was the absence of being able to gather or meet face to face with clients. Your customers weren't getting together for an extended period of time, which made them get creative with social platforms and video conferencing tools to stay connected. The primary way people spent money for six weeks was online. If you haven't already, look into a web store plat- form that specializes in selling decorated ap- parel and gives your customers the ability to customize clothing and other items. There are quite a few of these solutions available on the market and having one that provides unlimited stores (because you want to sell to R edundancy is a funny thing. At certain seasons in our lives and in our businesses, we despise it. Most business mergers and the streamlining efforts we undertake have a goal of eliminating redundancies in our organizations. We don't need two people do- ing the same job when one person will do. And we certainly don't need to buy two pieces of equipment that do the same thing. A lot of us don't even like talking to people who repeat themselves often. But in this new normal that we've encountered since March, those who have built redundancy into their heat printing businesses are finding ways to survive. WORKING FROM HOME It's no secret that a lot of heat printing businesses operate out of a spare room or a garage. With the work-from-home and stay-at-home orders that came out at the beginning of the COVID-19 outbreak, these work-from-home heat printing businesses were still in a posi- tion to deliver product. One of the biggest surprises that I got when talking to customers in the beginning stages of this recent pandemic was that those who had store fronts and small production facilities wanted to build redundancy in their operations by putting heat printing equipment in their home. This need to work from home to survive also led to lots of questions about how a heat printing business can build redundancy in their supply chain as well. Every state seemed to take their own course of action over a period of days and weeks and the lack of consistency in approach led to some suppliers closing, others operating with very limited capability and others proceeding with business as usual. Web stores are a crucial part of building redundancy when working out of your home. (All images courtesy Stalhs')

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