May '20

For the Business of Apparel Decorating

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Page 29 of 68

2 0 2 0 M A Y P R I N T W E A R 2 7 you may be able to service with the type of apparel decorating that you do. Begin to research what's impor- tant to them when choosing a decorator, build the story of how you can meet those needs and start to diversify your customer base. Don't let redundancy scare you. Have a plan for times when it's required and execute. PW Josh Ellsworth is the VP of sales, dealer channel for Stahls'. He deals in the sales and implementation of heat applied, apparel decorating systems with a core focus on customization. He has experience in mass customization for apparel; production, sales, marketing and business development with a background in social media marketing including videos, blog development, and social networking. He also delivers educational seminars at trade shows around the world and regularly contributes articles to trade publications, like Printwear magazine. Zach Ellsworth is the strategic product manager for Stahls'. In this role, Zach de- velops channels and partners for CADCUT (heat transfer vinyl) sales. Zach also deals with business development for the company, catalyzing the adoption of heat printing technology through education, consultation, and connecting the proverbial dots.

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