May '20

For the Business of Apparel Decorating

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2 0 2 0 M A Y P R I N T W E A R 3 5 something that's already out there, get creative. Apply different techniques and effects to the design and cre- ate something new for your client. TIPS AND TECHNIQUES For decorators looking to avoid generic graphics at all costs, and get creative with stock options, sources have simple de- sign tips and techniques to share. From add- ing fonts, custom colors, and special effects to considering different media like threads and inks, the options are endless. Sources also sug- gest cropping images or even using parts and pieces of a stock design to start the creative design process. With special effects printing or mixed me- dia decorations, Hunt says it can bring value to any design, whether entirely custom or strictly stock. His tip is to accent or highlight specific parts of a design. Right: If you find yourself with a little more time, consider mix- ing and matching multiple stock designs. (Image courtesy Great Dane Graphics) Below: When it comes to decoration, try adding customization through mixed media. Use embroidery over a portion of your screen print, or highlight a section of your design with foil. (Image courtesy Great Dane Graphics) Clement says using a stock design, and then really focusing on the end user is also a great way to get creative inspiration. He suggests changing colors or pasting an image inside of a font type. For example, consider team colors and adjust the design where necessary. When it comes to decoration tips, he suggests digitizing areas of the artwork for embroidery over a print or exploring fonts that fit the "theme" of the design or your customer's overall message. For those that find themselves with a little more time or design experi- ence, Winters proposes using parts of a stock design. "Say, for a basketball design, use a backboard and net from one design as a background and a ball from another." He also suggests using a "single grayscale of an image" and printing it as a single color with thinner inks for a tone-on-tone look or using a digitized version and embroider it in a traditional or odd loca- tion. Maybe even try incorporating foil, giving a puff underbase a shot or adding in color tones like sepia. Options aren't in short supply, and Clement says creativity and custom- ization are only limited to the decorator's imagination. With these simple tips and techniques, producers can create customized designs while saving time and resources and adding value to products for customers. PW

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