May '20

For the Business of Apparel Decorating

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2 0 2 0 M A Y P R I N T W E A R 3 7 EXPERTS WEIGH IN Once a stock design is purchased, points out Kar- en Habe, owner of Quality Collection, the stock design subsidiary of Quality Punch, "You own it! Let your creativity know no bounds!" Habe points out that "Customers can do whatever their creativity and digitizing skills allow from color changes, funky threads, size changes, text personalization, and adding or delet- ing design elements. Most stock companies will give out specific machine file formats (e.g., dst, pes, vp3), which means a lot of limitations for the embroiderer. It's a huge advantage when the stock company does modifications for the customer like we do, at nominal or no charge." In fact, the folks at Quality Collection encourage customers to change the designs they purchase. Ac- cording to Habe, "On our website, we have a column that asks the customer if any modification is needed (e.g., size, adding text, changing colors, etc.). We have a Above: Some examples of creative uses of stock designs on items such as coasters, bracelets, doorknob hang- ers, glasses covers, etc. (Photo courtesy Quality Collection) Left: These two individu- al designs were merged into one. Roses were re-arranged, and thread colors were changed to produce a brand new unique design. (Photo courtesy Quality Collection)

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