June '20

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GP: WHAT BASIC EQUIPMENT IS NECESSARY TO PRODUCE THESE TYPES OF SIGNAGE? MORRISON: A general production shop with a saw, drill press, and similar tools is needed along with high ceilings if a larger scale booth is being built; usually a mini- mum of 20 feet is needed for that category of booth. A major movement to fabric sili- cone edge graphics (SEG) is playing a large part of the exhibit demand, so the ability to dye-sublimate or UV print-and-sew sili- cone to the edge is also a direction a com- pany should consider. GP: WHAT IS THE LEARNING CURVE ASSOCIATED WITH THESE PROJECTS? MORRISON: I would think that anywhere between (a few) months to a year. A shop that already has print knowledge should be able to move fairly quickly into these areas with bringing on expert experience in the construction side to make the POP/exhibit booth complete. Without that experience being brought on board early, the mistake factor not only extends the process to later than sooner, but can also yield a host of mis- takes, creating lost revenue from all sides. Structure, while not the most important aspect of a POP stand or trade show booth, is important to hold up the most important part: the graphics. All of this must work in tandem to make the best product for the client. GP: WHAT ARE SOME POPULAR WAYS TO PRINT THIS TYPE OF SIGNAGE? MORRISON: SEG (mentioned previous- ly) is by far the most popular method for graphics for several reasons. Cost control is a big factor these days as providers are com- petitive in the price offerings. They don't take up a lot of room when packaging, and in the trade show world, where drayage (cost general contractors charge for weight of a booth at a show) is a major concern, the lighter a booth transport is, the better for the client. Changing out graphics is easy with SEG, and technology has allowed for nice print results. Of course, traditional sig- Shows will reschedule, companies will need last-minute booth work, and if a shop that produc- es exhibit displays is not ready, they will lose that business. (Image courtesy WS Display) 2 8 G R A P H I C S P R O J U N E 2 0 2 0 G R A P H I C S - P R O. C O M (Image courtesy Radius Dis- play Prod- ucts Inc.)

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