June '20

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G R A P H I C S - P R O. C O M 2 0 2 0 J U N E G R A P H I C S P R O 3 7 logo, strips of laminate were placed on the wall that the strips on the back of the logo parts would rest on, helping align the logo exactly level. On this job, a critical component was one we would eventually throw away. That part was a full-size corrugated plastic template that was CNC (waterjet) cut and produced at the time we were cutting the logo itself. It is not unusual for us to make full-size install templates like this to expe- dite the install and eliminate the chance of errors. Templates like this, if thought out well, can improve how things go in the field. A little more work back at the shop can save quite a bit of measuring and checking things on the jobsite. There is one more aspect of taking time to produce full-size throw-away parts, and that is in communicating with the client out on the job. For the third project shown here, a custom-raised logo for our client, J&J Overhead Doors, a full-size shape the same as the logo was made and brought to the job, which could easily be placed on the wall with simple push-pins, and gives the client a perfect visual to re- late to. In that case, it was the second or third placement that the client approved of, and no guessing or chance of redo was ever considered. Yes, the job could have been done with measurements and a level only, but the client could also have said at the end, "Now can you just move it up three or four inches?" As with some of these interior logo jobs, the project would mount with just a few stand-offs, but the placement of those needed to be within less than 1/16 of an inch of being exactly right, which is quite simple with full-size CNC cut templates, but not so simple any other way, includ- ing trying to hold a full-size and somewhat heavy logo in place until all are marked. These types of fun and profitable sign projects are seen by a lot of people and tend to produce more work. That's a good thing if done right the first time, which is exactly what we intend to do and try to get better at as we go along. GP RICK WILLIAMS owns Rick's Sign Company, a com- mercial sign shop in Longview, Texas. He has been in the sign industry since 1973 and has been a contributing editor to Sign Business and Sign & Digital Graphics since 1986. Contact Rick via email at

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