June '20

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G R A P H I C S - P R O. C O M 2 0 2 0 J U N E G R A P H I C S P R O 3 9 HUMBLE ROOTS In talking with current co-owner, Thom Loreman, Loremans' got its start in 1979 after his dad, Donald Loreman Sr., was involved in federal air force base purchas- ing. "He saw the lack of quality products available," Thom states. "We started in the trunk of our car, then moved to our home basement, then to our present location (in Keeseville, New York)." The business first sold camping supplies and then simple printed products using silk screen print. Flashforward 40 years, and things have indeed changed. For starters, there are now three locations that have sprouted from the humble car trunk beginnings: Keeseville and Plattsburgh, New York, and Pensacola, Florida. Thom notes that the Keeseville lo- cation (its main site) has been in place for 35 years, with 20 years for the Plattsburgh location and five for the Florida location. The staff has also seen some growth. "Dad started it, (but) I was here as a child and have been involved for almost all 40 years," Thom says. He lists that the full staff lineup includes 15 full-time employees in addition to himself, his dad, and some- times Thom's wife. A mong those employees is Bonnie Finnegan, who's been with the company since July of 2006. According to Finnegan, she is the "business mom" of the group. "(I am the) manager of all: the planner, ac- counts receivable and payable, and report- ing," she states. But it's not all just numbers for this long-standing employee. "(My fa- vorite part is) seeing what we create in the public and helping people with fundraising projects," she adds. "Everything is different and interesting." BRANCHING OUT Any business changes internally over time as employees and family members come and go. But what's particularly interesting about Loremans' is its product diversifica- tion. From its small beginning in camping supplies and silk-screen printing, the range of services and substrates the business now offers is somewhat mind-blowing. Thom starts by listing screen printing, embroidery, and laser engraving as just a few of its decorating options. In addition, the company also provides sublimation, drag engraving, routing and cutting, heat pressing, digital transfer, pad printing, direct-to-garment printing, wide-format digital and signs, and "a mouthful" more, he laughs. He adds that screen printing and embroidery are their top two in terms of popularity.

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