June '20

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4 2 G R A P H I C S P R O J U N E 2 0 2 0 G R A P H I C S - P R O. C O M T he most successful businesses are diversified. We have seen this time and time again. Specific to our in- dustry, diversification means offer- ing different printed products to existing and new clients in whatever form necessary. This can be easily done with turnkey equip- ment packages. A variety of options exist providing full equipment solutions to start producing things like T-shirts and bags to signs and posters. These turnkey packages add print- ing options and increase sources of revenue. There is no need to send an existing or po- tential customer down the street to a com- petitor when you can produce all of their printed product requirements. Cast a wide net and bring more business through your door. Recently, we all experienced the COVID-19 virus as it swept through and shut down life. The print shops that survived this challeng- ing time the best were those that had diversi- fied through different equipment purchases. How to… Diversify Your Business with Turnkey Equipment Packages B Y T A Y L O R L A N D E S M A N If you already decorate gar- ments, think about adding a wide-format printer or vinyl printing. Often, the right piece of equipment can be used in different ways. (Image cour- tesy Taylor Landesman) A P P A R E L D E C O R A T I N G

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