June '20

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A P P A R E L D E C O R A T I N G 4 8 G R A P H I C S P R O J U N E 2 0 2 0 G R A P H I C S - P R O. C O M S O F T W A R E T O S U B S T R A T E | L O N W I N T E R S SOMETHING IS BETTER THAN NOTHING SCREEN PRINTING BANDANAS I t's difficult to see our fellow Americans and people all over the world impacted by this microscopic invader we call COVID-19. It has completely upended our entire way of life. Working re- motely and home schooling per the stay-at-home orders and the devas- tation of large and small businesses like ours with the loss of jobs in the workforce have been impactful to say the least. We are all finding new ways to communicate and interact with fam- ily and loved ones. Six feet social dis- tancing even changes the way we get groceries. In this most difficult time of a pandemic, it is heart-warming to see the perseverance of the hu- man spirit. Now is the time to be our best selves. Human interaction is far too important to us for this crisis to keep us apart. Creative virtual happy hours are now the norm. And then there are the essential workers, the people who can't stay at home, the he- roes in our society: doctors and nurses on the front lines in hospitals and emergency rooms, the grocery store employees that make sure the shelves are stocked, and the truck drivers that transport supplies across the land, just to mention a few. It is encouraging to see our industry stepping up to make much-needed materials to battle this silent invader. DOING OUR PART: BRANDED BANDANAS Early on, it didn't seem facial protec- tion was as necessary as it is for the medical professionals, but as we have learned, that has changed. Even as this article was written, the CDC changed direction and determined any protection is helpful. Because N95 and surgical masks were in short supply (at the time of writing), even to the medical field, and before many manufacturers converted to build cloth masks, what were the options? We had a client with interaction and protection on his mind early on. The good people at G&M Oil have a number of gas stations with mini marts attached. As you might imag- ine, face-to-face interactions in close proximity happens throughout their day. Confidence and reassurance have become paramount if you go out for supplies. So, G&M approached us for bandanas. Why not? Though not medically approved, it is still com- forting that there is an effort be- ing made to protect workers and customers. And it's certainly better than nothing and never more prac- tical than now. Just double it over and tie it back around your head and you have done your part to be a little more responsible. Our client selected red and orange bandanas for this project. A bandana's fabric is thinner, and the material is not as heavy as a six-ounce T-shirt, so the approach required a little thought. (All images courtesy Lon Winters)

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