June '20

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G R A P H I C S - P R O. C O M 2 0 2 0 J U N E G R A P H I C S P R O 5 9 tainty that milk and eggs will end up in our shopping carts. If we never mention hats again to our customers, we will still sell hats because our customers will ask us about them. The same thing applies to T-shirts. These products sell themselves. They will al- ways be in demand. They will always be a product that our customers need. Begin your sales conversations with other prod- ucts that might be of interest, such as golf shirts, sweatshirts, and outerwear. STRATEGY NO. 2 Design your space to influence your cus- tomers. Customers are more likely to buy what they see. If you have a retail loca- tion, make colorful displays that feature apparel that is timely. Display some per- formance fabric golf shirts and a dress shirt with a logo on it (even if it is your own logo) in the warmer months. Put a hoodie in the local school colors on dis- play in the fall. Present a nice-looking sweater or jacket next to it, again with either a customer's logo or your logo. If you do not have a retail space, create a sample kit to accomplish the same thing. Customers generally buy what they see. Display appealing products such as a nice duffel bag with a logo or patch. (All images courtesy Pati Robben, Robben's Nest Stitchery)

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