GRAPHICS PRO

June '20

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A P P A R E L D E C O R A T I N G 6 0 G R A P H I C S P R O J U N E 2 0 2 0 G R A P H I C S - P R O. C O M S T I T C H S O L U T I O N S Add your logo to a good-looking garment bag. Carry some appealing products in it that are ap- propriate for the season. Use a nice duffel bag with a logo and keep your neatly folded samples in it. Show your customers the possibilities that you offer. Expand their awareness of the depth of your product mix by including samples beyond the ba- sic golf shirts and sweatshirts. Include a corporate- ready dress shirt. Pull out a comfy-looking sweat- er. Show a high-end fleece product. Have several styles of samples so that you give your customers good, better, and best options and price points. STRATEGY NO. 3 It is our job to make our customers aware of all that we can do for them. The grocery store offers a half a million kinds of spaghetti sauce, not just one brand in one flavor. You are the grocery store of a customer's logo apparel and products. Our customers have no idea of all the different kinds of products to which we have access. They know they have a need for some logo apparel or products for a specific situation, event, or business. It is not their job to be a product specialist. Before Top: Even if you don't offer a particular service, you can outsource the work. Above and right: If a customer is buying embroidered ap- parel from you, it is likely they need other products from you.

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