GRAPHICS PRO

June '20

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FEATURES ( C O N T I N U E D ) 4 G R A P H I C S P R O J U N E 2 0 2 0 G R A P H I C S - P R O. C O M CONTENT V O L U M E 3 4 | J U N E 2 0 2 0 | N U M B E R 1 0 DEPARTMENTS 88 PRODUCT REVIEW 91 MARKETPLACE 94 WEB EXCLUSIVES: GRAPHICS PRO NEWSLETTER Sign up for the daily eNewsletter for more information 95 AD INDEX COLUMNS 08 STEP ONE The Next Level 12 IN THE TRENCHES By Rick Williams SIGNAGE & PRINTING 20 THE DIGITAL EYE Wonder Tool: Camera Raw By Stephen Romaniello 32 SHOP TALK Interior Icon Logos By Rick Williams APPAREL DECORATING 48 SOFTWARE TO SUBSTRATE Something is Better Than Nothing By Lon Winters 58 STITCH SOLUTIONS Move Beyond the Basics to Grow Your Business By Jennifer Cox AWARDS & CUSTOMIZATION 66 SUBLIMATION BASICS AND BEYOND How to Sublimate Polyester Without Press Lines By Cheryl Kucheck 74 YOUR LASER AT WORK Take Your Laser Engraving Business to the Next Level By Bob Hagel 78 THE RISING TIDE OF BUSINESS Grow Your Business in a Challenging Time By Aaron Montgomery The premiere issue of GRAPHICS PRO puts the spotlight on super shops. The bottom and middle images are courtesy of Print Crazee in Illinois. The top image is courtesy of THE NBM SHOW (Dayne Pillow, photographer). ON OUR COVER 72 PRODUCT SPOTLIGHT: LASER ENGRAVING EQUIPMENT Elevate your laser business with these machines and tools. 82 SUCCESSFULLY PIVOT YOUR SALES: 3 SUCCESS STORIES If your sales have cratered and you're looking for a way to generate revenue, take a look at how these three print shops have successfully pivoted to online stores. 54 SHIRTS GALORE: THE HOW AND WHY OF OFFERING T-SHIRTS Whether they are screen printed, embroidered, digitally printed, or em- bellished with a heat transfer, T-shirts present an opportunity for all catego- ries of clients. 62 PRODUCT SPOTLIGHT: PROMOTIONAL PRODUCTS Give props to these promotional products. 42 HOW TO DIVERSIFY YOUR BUSINESS WITH TURNKEY EQUIPMENT PACKAGES The most successful businesses are diversi- fied. This can be easily done with turnkey equipment packages. 52 PRODUCT SPOTLIGHT: T-SHIRTS Check out the latest in T styles from industry suppliers. 72 54 42

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