June '20

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G R A P H I C S - P R O. C O M 2 0 2 0 J U N E G R A P H I C S P R O 7 5 the word out. When they visit your shop, introduce them to your new sample display. NEW PRODUCTS, MATERIALS, AND ACCESSORIES Similar to adding new technologies, add- ing new lines of products or materials can expand your business. Although adding products does not generally provide as sig- nificant of a learning challenge as adding a new technology, you may still find working with new items takes a time commitment. For instance, UV printing on glass re- quires pretreatment and learning the right settings. Some colors may adhere better than others. ADA glass signs may not al- ways result in a durable sign. But keep at it—these challenges have a learning curve that eventually results in new skills. The trick is to know which projects to accept (as they will stretch your abilities) and which ones are too advanced. A mentor can help. Adding new major equipment is not the only way to add capabilities. You might add a rotary device to your laser or UV printer, or a mug press to your sublimation equip- ment. Your UV printer might have the capability to add a shirt or hat holder for printing full-color clothing. Explore what products you can process with these new capabilities. ADDITIONAL MARKETS: ADA SIGNAGE AND CRAFTS Expanding with ADA signage has its own set of challenges regardless of the produc- tion method used. First, you need to learn all the federal and state regulations regard- ing how they must be created and used. Don't count on your customers know- ing the regulations. You may be asked to produce a sign that is not ADA compliant. Trotec Laser USA Trotec Laser, Inc. lasers. materials. expertise. Single Source Solution

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