June '20

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A W A R D S & C U S T O M I Z AT I O N 7 8 G R A P H I C S P R O J U N E 2 0 2 0 G R A P H I C S - P R O. C O M T H E R I S I N G T I D E O F B U S I N E S S | A A R O N M O N T G O M E R Y F or years, I have told people that you shouldn't set up an eCommerce site just because your competitor up the street has one or someone told you to do it. It is a hor- rible reason to invest time and money that is needed to have a good site. However, with the changes that we are seeing, es- pecially with all that has happened and is happening with the COVID-19 pandemic, I feel there will be a new normal going forward. We must have a way to interact and sell to customers in a contactless way. The businesses that will not only survive but thrive in our new normal are those that are looking to grow and innovate. I have seen in the last few months of the global COVID-19 pandemic the businesses who sat on their hands and wallowed in negativity are the ones struggling the most, even while we start to get back to some semblance of normal. But I have also heard wonderful stories of companies pivoting and tackling projects they have been "meaning to get around to," and those completed projects are now the core to their busi- ness. They focus on the positive, the opportunity to grow, and are searching for ways to solve problems. Those companies are busier now than they were before March 15, 2020, and seem to have a renewed spirit and mission. But what does this mean for you? Now more than ever you must look at all of your options creatively, and with an open mind. Those of you who were 100% against an eCommerce site should now look at making this an option. To help, I talk about a few tips to not only start an eCommerce site but how to best integrate it into your current model and grow your business online. There are three main areas to consider: planning for success, working out the fine details, and driving traffic to your site. Let's break these down then dive into the most important piece of having a great eCommerce site. PLANNING I talk to people who just throw a site up and hope that cus- tomers show up. They often say that eCommerce didn't work for them and walk away from it. However, to be successful, you need to understand that eCommerce customers are a fickle GROW YOUR BUSINESS IN A CHALLENGING TIME TIPS TO ADAPT YOUR BUSINESS TO THE NEW NORMAL

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