June '20

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G R A P H I C S - P R O. C O M 2 0 2 0 J U N E G R A P H I C S P R O 7 9 bunch. They require everything to be perfect in order to over- come buyer's remorse; they set their own expectations based on what is on the site. The first step to success requires you to clearly define your ideal customer, or define your niche. There are between 12 to 24 million eCommerce sites in the world. Unless you have an unlimited budget of both time and money, you must target a specific customer that you have a passion for and can speak their language. That way you can make sure your business's look and feel attracts the customers you want. Understand things like where do my customers live, do they have kids, how old are they, what do they read, are they mar- ried, do they eat out, and etc. Don't short-change yourself and not put the effort into this part. The more you do here, the faster you will have success. From here, plan and document what problem your site is sup- posed to solve for your customers. Additionally, figure out what features your customers need. Do they need a full designer to upload images or are you better off giving them templates to be able to personalize with images or just text? Finally, determine the look and feel you want to convey, and the business values you want to stand out, such as fast, reliable, quality, friendly, and more. SWEAT THE SMALL STUFF Once everything is planned out and you are ready to start build- ing your eCommerce site, it is important that you get the de- tails for your ideal customer right. As I mentioned, they can be a fickle bunch, so make sure you pick the right platform. There are hundreds of eCommerce platforms on the market, from industry- specific designers to general eCommerce platforms like Shopify, Woo Commerce, ECWID, and more. While you can switch if you have to, it is not always an easy pro- cess. The next detail that is key to success is your photography and images. The biggest pain point of online shoppers is the lack of ability to see and touch products in person before purchasing them. Ninety-three per- cent of consumers report product images Committed to being OPEN & SAFE Wow Customers with Custom Wood Work C o n t ac t u s t o s e e w h a t we c a n d o fo r yo u ! 1. 4 06 .628.7914 | B i g s k y wo o d c ra f t e r s .c o m S a l e s @ B i g s k y wo o d c ra f t e r s .c o m | F a x : 4 06 .628.7915

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