June '20

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G R A P H I C S - P R O. C O M 2 0 2 0 J U N E G R A P H I C S P R O 8 1 With an influencer, I suggest setting up the partnership where you create an offer with them that is a win-win-win. Their com- munity gets a discount so it feels special, the influencer gets a percentage of sales to make it worth their effort, and you get a profitable sale that helps people fall in love with you. Ultimately, the main key to a successful eCommerce integration is to focus on the entire customer experience. This is the experi- ence your customer has from the moment they find out about the platform to the follow-up that should occur after they have the product. The more you work on this from the customer's point of view, the more success you will have. Things to look at with an empathetic eye, or even get feedback from actual users, are policies, procedures, and FAQs. Your site should always be designed in a way that is focused on the user experience and why you do that for your customer's sake, not yours. This is everything, from how your website operates and the wording they see, to how responsive you are to their inquiries and how kind you are with the interactions you have with them. If someone doesn't feel important, they might not complete the sale, and unlike a face-to-face interaction, you will have no idea that you lost it. With the process above, you can add eCommerce to your business to help it grow. The saying goes, "When the going gets tough, the tough get going." I know you all are tough, so get going on ways you can grow your business, with eCommerce being a centerpiece to your new contactless buying experience. GP AARON MONTGOMERY is the co-founder of Their goal is to help over 1,000 businesses in 2020 reach their idea of success through training, commu- nity, and accountability. Aaron has over 25 years of experience with personalized products and small business development. You can also find Aaron co-hosting the 2 Regular Guys Podcast. He has his own podcast channel and weekly live videos called Small Business Saturdays Series. New episodes are released weekly at smallbusinesssaturdayspodcast. com. You can find out more about Aaron at

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