GRAPHICS PRO

June '20

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8 2 G R A P H I C S P R O J U N E 2 0 2 0 G R A P H I C S - P R O. C O M I f your sales have cratered and you're looking for a way to generate revenue, take a look at how these three print shops across the U.S. have successfully pivoted to online stores. From selling masks to running fundraisers for local businesses, there are still ample opportunities for print shops to make sales using online stores. Some print shops have harnessed online sales from the begin- ning. On a large-scale side, Campus Ink in Illinois used online stores to grow a network of college students that design and sell custom apparel. Real Thread in Orlando has built its brand around a custom online platform. Custom Ink built a large net- work that serves individual consumers through a powerful on- line ordering platform. But what about smaller shops that don't have the budget to invest hundreds of thousands of dollars in development, testing, and training costs? How can a print shop pivot to online stores when they're short on cash—and possibly understaffed? Here are three shops that have rapidly pivoted to online stores, even as they've faced a massive drop-off in traditional custom orders. Successfully Pivot Your Sales 3 SUCCESS STORIES THAT DEMONSTRATE HOW YOU CAN REMOLD YOUR BUSINESS B Y B R U C E A C K E R M A N

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