GRAPHICS PRO

June '20

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G R A P H I C S - P R O. C O M 2 0 2 0 J U N E G R A P H I C S P R O 8 3 3 ONLINE SUCCESS STORIES Lucky Prints in Chicago created a compelling fundraising campaign for Chicago's local businesses. After raising nearly $20,000 in direct payouts for businesses, Lucky Prints' Adam Smith told us that his motivation is plain: "We wanted a way to support the people who have supported us for the past eight years." Their simple pitch? A portion of every sale is donated directly to the business featured on the store, which has led to a flood of interest. "The community has stepped in and shared posts we've made on social media. Tons of people have reached out for more info. We find companies that are like other companies we've already helped and reach out to them." Smith and the Lucky Prints team believe the skills they're learning right now translate to a stronger business in the future. "We're taking stores from concept to execution—a live store— in less than an hour. It's ridiculous. That's going to be huge in the future," he believes. But more valuable than that? "This has restored my faith in humanity a little bit," Smith says. Cedar City House of Print in Tennessee saw the value of on- line stores when tornadoes struck their state in early March. They raised funds through online stores by selling unique shirts for communities hit hard by storms. Once the COVID-19 crisis struck, they sold masks made by Allmade Apparel. Even as traditional sales dried up, they were able to keep their revenue stable. "We did over $20,000 during the month of March using Printavo Merch," owners Greg and Julie Cowan tell us. While Cedar City House of Print started as a hobby with a $200 Ryonet screen-printing kit, their modest print shop is now a hub for a community that extends far beyond Tennessee. They've used online stores not just to grow their business, but to boost their profile. Now they run live printing events right through Facebook that attract hundreds of viewers. Noreast Apparel in Lowell, Massachusetts, stepped up to serve their local business community once their state's stay-at-home order hit. Owners Dave Quigley and Rotana Thou tell us they've been able to rely on the clout that local businesses already have:

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